ad experience

Europe TV midjourney

Europe is not America, your strategy shouldn't be either

RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

Marion Ranchet Mar 16, 2026 10:34am

person with TV remote

Disney, BrightLine level up interactive CTV ad partnership

Feb 3, 2026 1:26pm

QR codes remote control smart TV interactivity

Special Report: The rise of interactive CTV ad formats

Dec 31, 2025 3:10pm

person holding remote control smart TV screen

TripleLift expands programmatic CTV Pause Ads with Plex, Xumo

Nov 20, 2025 4:34pm

clock smart TV

Advertisers need to rethink dayparts, frequency for streaming

Jun 4, 2025 9:00am

smart tv midjourney

BrightLine employs AI to optimize interactive CTV ad units

Apr 23, 2025 8:30am