ad outcomes

Week in Review TVREV

Wolk: OpenAI Shuts Down Sora, NewFronts Take Performance Literally

TVREV's Alan Wolk explains why Sora shutting down isn't a major surprise. Plus, key takes on NewFronts with Vizio and LG.

Alan Wolk Mar 27, 2026 11:52am

Doritos ST5 - TelethonNetflix

Netflix expands ad targeting, outcomes capabilities

Mar 4, 2026 6:48pm

TV set AI eye gold

iSpot gets wise for video ad creative with AI-powered SAGE

Feb 12, 2026 5:46pm

AI data TV machinery

Agentic AI comes into play for CTV ad planning, buying

Jan 9, 2026 12:22pm

smart TV wall content differentiation

Disney debuts brand impact metric, genAI for video ad creative

Jan 7, 2026 7:43pm

smart tv data

CTV advertising focus turns to outcomes

Jan 6, 2026 4:50pm