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measurement

Week in Review TVREV
Advertising

Wolk: OpenAI Shuts Down Sora, NewFronts Take Performance Literally

TVREV's Alan Wolk explains why Sora shutting down isn't a major surprise. Plus, key takes on NewFronts with Vizio and LG.
Alan Wolk Mar 27, 2026 11:52am
Samsung NewFronts 2026 Jimmy White

Samsung integrates Amazon Ads DSP interactive video ad tech

Mar 24, 2026 7:58pm
Week in Review TVREV

Wolk’s Week in Review: Is YouTube Winning Or Is TV Losing

Mar 13, 2026 12:08pm
colorful blocks smart tv screen  Midjourney

Marketer interest in CTV, AI persists ─ so does fragmentation

Jan 26, 2026 12:28pm
hiring magnifying glass people  getty images

Peter Naylor joins Nielsen as chief client officer

Nov 12, 2025 3:24pm
Week in Review TVREV

Wolk: Polling And The Brand Lift Conundrum

Nov 7, 2025 11:22am

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