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Advertising

Europe is not America, your strategy shouldn't be either

RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.
Marion Ranchet Mar 16, 2026 10:34am
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Philo caters to customer segments with pay TV plan expansion

Mar 10, 2026 1:44pm
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Wolk’s Week in Review: Ellison Gets His Oompa Loompa

Mar 6, 2026 12:22pm
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Netflix expands ad targeting, outcomes capabilities

Mar 4, 2026 6:48pm
business deal handshake

Paramount, Warner Bros. Discovery agree to $110B merger deal

Mar 2, 2026 11:42am
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Premium video outperforms YouTube for CTV co-viewing, attention

Feb 24, 2026 9:00am

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